During a girl's high school finals basketball game, I heard some spectators talking about the youngest player. "She's so aggressive for a small player." Another said, "She jumps so high when rebounding, and comes down with the ball." One watcher must have been to the previous play-off game. He said, "She was high-scorer in the last game. What do you think makes her so good? She's aggressive and fun to watch.
In life and on the Internet, generalists lose and specialists or niche marketers win. Google and Yahoo can spin their web sending spiders in every direction. The rest of us weave in our corners.
Internet marketing gurus stress niche marketing. Google has 21,000,000 niche marketing links. You can "find" a niche, learn the "three" niche-rules, get niche "explained", and use the "tools" of niche marketing.
On Wednesday at 1015AM October 13th, my body was intact with no parts missing. At two AM, Thursday October 14th, I awakened in someone else's bed. Lahey Hospital's. At 3AM, I sat in a large leather reclining chair (I tried wheeling it to my car, but the nurses stopped me) giving thanks for thoughtful and caring friends. Exactly 24 hours after the anesthesiologist put me under, I stood in my kitchen with a catheter and one rather important body part missing.
At about 10 o'clock in the morning the phone rang on the CEO's desk. His sister announced her promotion as Chief Corporate Counsel of another firm. Her brother complimented her reluctantly. They shared a few comments, and then she said, "I want to call Mom and Dad." Her brother stared out the window after the conversation thinking how he could get one-up on his sister.
On September 30, 2004, Merck & Co Inc (MRK) recalled Vioxx due to negative clinical trial results. Recipients of this drug seem to experience increased experience of heart attack, stroke, blood clots, or intestinal bleeding. Both the American Journal of the American Medical Association and the New England Journal of Medicine stress the dangers of this prescription drug.
Ray Randall is an investment advisor. 
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