You can't get away from it. But you can learn to manage it.

Added stress is inevitable in sales and I actually believe that a little stress can even productive.

Whether they admit it or not, most people in this industry are affected in some way by the stress of this career. While I feel strongly that the excitement and benefits of this business are worth more, you still must be able to handle the stress that comes with a sales career in I.T.

There are a few things that I have found to consistently manage stress when things get crazy (too many opportunities to manage, quarter end pressure, new product launches, excessive travel commitments). They are simple, reasonable and effective.

1. Drink more water. Cold water is better. Your brain functions better when your blood is more hyposmolaric (the word used to describe increased viscosity in your blood, from higher water intakes). Stress increases cortisol levels in the blood, which the renal system has to deal with. Increasing water intake can help minimize the negative effects of this hormone. You will go to the bathroom more frequently, but the stress reducing effects are well worth the visits.

2. Get more sleep. Sleep is critical to managing stress. I actually plan for it near the end of a quarter when I know that my efforts and activities are increasingly critical. Sleep also helps manage cortisol levels. Chronic stress can lower productivity and mental acuity, both of which can be minimized with more sleep.

3. Meditate. Ok...I'm not talking about loin cloths and medieval chants here. Rather, I'm suggesting you try this. See if you can find a quiet place to sit still with your eyes closed for at least 60 seconds. Don't move. Don't do anything. Don't open your eyes. Sit perfectly still. Just focus on your breathing. Think about the air going in an out of your lungs through your nostrils. It is amazing to me how many people CAN'T do this! If that's you, chances are there is way too much "white noise" in your mind which is dramatically affecting your ability to sell. People say to me "...but Brooks, I'm too busy to even take a minute out to do something like this!" My response is always the same, "That's exactly when you MUST do this." Get rid of the clutter in your mind that stress creates and do this daily.

These three practices I feel reduce my stress levels by 50% or more on any given day. More importantly, they make me feel more in control and focussed.